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Spring Clean your data

Early Spring and traditionally a time for spring cleaning and new beginnings and it’s no different in the business sector. Clean data is one of the most valuable resources a company can have and a skilled call centre can help you maintain your customer data. Bad data gives your customers the wrong impression, incorrect emails, addresses and misspellings of names all contribute to wrongly communicating that a company may be unprofessional and slapdash in its dealings.

The Importance of Good Quality Data lladmin Thu, 03/30/2023 - 12:50

The Importance of Good Quality Data

Did you know that on average -

  • Two and half percent of all first class mail is returned.
  • Twenty percent of emails in your database could be wrong.
  • Five percent of phone numbers in your records are no longer applicable.

The Root Causes of this problem

There are a number of factors driving higher costs. The most important of these are poor quality addresses and the challenges of accurate data capture; and of course, database decay resulting from people moving.  

Keeping Your Data Safe

We have previously dealt with the importance of clean data and this month we are going to take a look at the importance of data protection and the use of data by call centres.

With so many high profile scandals regarding the misuse of private data being seen within the media last year your customers will be understandably concerned about where and how their data might be used and stored so it is vital you deal with call centres who are experienced and professional in their dealings with data.

Outbound services

Leadline can undertake B2B telemarketing using your data to perform any of the following :

Specifically, Leadline can also perform these additional tasks against your data from campaigns as well -

Prices are based on a price per record that includes 2 attempts to reach each contact where appropriate. 

What Leadline don't do

  • Cold call members of the public
  • Any telemarketing is on a commission-only basis

For more information about how we can help please call us on 01666 511470, use our contact form or email

Data Cleansing lladmin Thu, 03/30/2023 - 07:38
Why bother to cleanse data ? lladmin Thu, 03/30/2023 - 07:36

Cleanse your Data

1.  It's the law.  These are the eight principles put in place by the Data Protection Act 1998.  Good data management will ensure that all these principles are in place.  Data cleansing specifically covers principles 4 and 7.


These state that data must be:

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