Case Study - Market Engagement

We were approached by a company looking to re-establish itself in a market sector it had not been involved in for some time. The aim of the outbound call campaign was to contact former suppliers and engage them in the new partner programme. We made 5,000 outbound calls and tripled the number of official partners, creating a new revenue stream. Working closely with the company, we trained our team to understand the complexities of the products and services, so they could be as effective as possible when making calls.

In addition to gaining valuable leads as part of the process, we were able to clean the data directly as a result of the phone calls. Using Excel, we analysed the calls to assess their success in each industry sub-sector, enabling the company to focus its future marketing efforts.