Case Study - Market Engagement

We were approached by a company who were looking to re-establish itself within a market sector they had not been involved with for some time. The aim of the outbound call campaign was to contact previous suppliers and engage with them in their new partner programme. We made 5000 outbound calls and were able to triple the number of official partners creating a new revenue stream. Working closely with the company we trained our team of staff to understand the complexities of the products and services and therefore be as effective as possible when making the calls.

As well as gaining valuable leads as a part of the process we were also able to clean the data as a direct result of the phone calls. Using Excel, we analysed the calls to determine how successful the calls were in each industry sub-sector thereby enabling the company to determine where to focus its future marketing efforts.