Customer Service Call Centre
Communicating with your customers is vital to protect your brand, improve customer loyalty and increase sales. People can often feel undervalued by the organisations they choose to spend money with, and that is why it's worth considering outsourcing your customer service activities to a customer service call centre like Leadline.
These are the main service areas:
Promoting and upselling
Ensure that your customers know about any promotiions, and are able to take advantage of any offers. This helps customers to feel valued and helps you to increase your sales revenue.
'Stay in touch' programme
Staying close to your customers will keep them loyal. Leadline can design a telephone and/or email based stay in touch programme. This can be used to gain opinions as well as polliing them about any changes in services and products that they would like to see.
Handling online and email enquiries
These can be managed in a templated way or in a bespoke way. Service level agreements can be put in place to ensure that the customers receive a relevant response within agreed timescales.
Customer service letters
Sometimes customers like to write in. Leadine can supply an address and will respond to letters in an agreed template or on an individual basis. Copies of letters can be archived electronically.
Customer satisfaction monitoring
Never assume that your customers are happy - ask them. You can formalise a customer satisfaction survey or you can simply ask customers during 'stay in touch' calls.
Dedicated lines to separate sales orders and customer services
Separating your orders and customer service calls is important. From a marketing point of view you can separate stats, you can outsource calls and keep customer services in-house or you can outsource the 2 functions with separate reporting. You can either set up 2 separate numbers, or have 1 number with a welcome message "press 1 for sales, press 2 for customer services."
Database Management
If you have a database, you'll want it to be kept up to date so that it's effective for you. That's the plan but the reality is that many companies struggle to keep their databases up to date. Leadline can help with this by calling and/or emailing customers - this is obviously also permission based.
Leadline are experienced in all areas of outsourced customer service, so if this is something that you are thinking about, please call Leadline today.