The Importance of Good Quality Data
Did you know that on average -
- Two and half percent of all first class mail is returned.
- Twenty percent of emails in your database could be wrong.
- Five percent of phone numbers in your records are no longer applicable.
The Root Causes of this problem
There are a number of factors driving higher costs. The most important of these are poor quality addresses and the challenges of accurate data capture; and of course, database decay resulting from people moving.