Spring Clean your data

Early Spring and traditionally a time for spring cleaning and new beginnings and it’s no different in the business sector. Clean data is one of the most valuable resources a company can have and a skilled call centre can help you maintain your customer data. Bad data gives your customers the wrong impression, incorrect emails, addresses and misspellings of names all contribute to wrongly communicating that a company may be unprofessional and slapdash in its dealings.

The Importance of Good Quality Data

Did you know that on average -

• Two and half percent of all first class mail is returned.
• Twenty percent of emails in your database could be wrong.
• Five percent of phone numbers in your records are no longer applicable.

The Root Causes of this problem

There are a number of factors driving higher costs. The most important of these are poor quality addresses and the challenges of accurate data capture; and of course, database decay resulting from people moving.  

Keeping Your Data Safe

We have previously dealt with the importance of clean data and this month we are going to take a look at the importance of data protection and the use of data by call centres.

With so many high profile scandals regarding the misuse of private data being seen within the media last year your customers will be understandably concerned about where and how their data might be used and stored so it is vital you deal with call centres who are experienced and professional in their dealings with data.