Trade orders
Monitor and increase your trade order sales with Leadline.
Why do people want this service?
- Field sales people are expensive
- With a structured calling pattern, average sales will increase
- Opportunities will not be missed
- Trade orders are kept separate to other orders
What do Leadline do?
There are 4 main services:
- Inbound trade order lines
- Generating leads from existing customers
- Data cleansing
- Finding new customers
Inbound trade order lines
For some companies it's important to keep trade orders separate. Leadline can set up a line which diverts calls in different directions (eg, press 1 to place an order, press 2 if you are a trade customer etc). However in most cases Leadline will set up a dedicated number, usually an 0844 number or a standard geographic number. Calls that come in are answered in the company name and details of the orders are processed online or by accessing the client's order platform via a VPN. Upselling and promotions are presented the callers at every opportunity without overdoing it!
Generating leads from existing customers
This is normally operated on a structured call basis. Each customer (according to the calling pattern) will be contacted by phone to prompt orders and promote offers. This is a cost-effective way to gain more business and an increase in the average sales order. If Leadline handle the inbound trade order line as well, these means that the calling pattern can be blended, so if a customer calls in to place an order, they will then not be phoned to prompt an order.
Data cleansing
If Leadline look after the trade order database then it makes sense to update all the records. This is of course carried out during the course of calls, but sometimes clients want the whole database updated in one go. With this service you can be certain that all the records are up to date and with postcode software in position, each address will be accurate to Royal Mail standards.
Finding new customers
Leadline can source a database for you built around your customer profile. These prospects can then be called or sent an email or mailshot introducing your products/services. In some cases samples can be sent, if the prospects qualify, and then follow up calls are made to promote introductory offers.
