Eshots
Eshots are a cost effective marketing method and a mechanism for staying in touch with contacts.
Whilst there are some excellent software packages out there, some clients just prefer Leadline to manage an eshot campaign for them. Leadline just need to make sure that the prospects have given you permission to contact them by email.
The software that Leadline use is Dotmailer . As well as setting up a template in html the outcomes of the campaign can be tracked. You are able to view these statistics in real time so that you are aware of soft and hard bounces, how many emails have been forwarded, read and deleted.


