Company History
Leadline Services Ltd was incorporated on 7 October 1996 and started trading on 1 February 1997.
The company started purely as a telemarketing business and then introduced telephone answering services in April 1998. The inbound activity grew quickly and the company moved into its current 4000 sq ft premises in Worcester city centre in December 2000.
As a full service call centre, Leadline quickly attracted business from mail order companies and public sector organisations. The workforce was increased to cope with demand with Leadline being open 7 days a week and until 10.00pm. That was then.
Around 2003/4 it was clear that the mail order industry was going to invest heavily in online ordering and that (as it has been proved) was going to leave call centres out in the cold.
So Leadline set about developing and building expertise in the areas of database cleansing and ivr (interactive voice response). Both services have automated solutions, both can be very simple and also very sophisticated and both services have very low entry costs.
As predicted, mail order call rates started to decrease, but Leadline was able to increase sales and profits because of new and innovative services like database cleansing and IVR. Fewer people were needed and the hours of operation were re-aligned to Monday to Friday 8.00am - 6.00pm and Saturdays 9.00am - 5.00pm. This enabled Leadline to skill the workforce in a new way and reduce unproductive opening hours.
The core service areas you see today, inbound call centre services, telemarketing and IVR give clients a range of services that can blend together or be accessed on a stand alone basis with prices to suit all budgets.
